Microdoações, macrorresultados

Tânia Veludo de Oliveira, Edgard Barki and Felipe Zambaldi

GV-EXECUTIVO, 2017, vol. 16, issue 1, 20-23

Abstract: Ao possibilitar que o cliente destine o troco de suas compras para causas socioambientais, o varejo pode ser um grande aliado na disseminação da cultura de doação no Brasil.

Date: 2017
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