O varejo não será mais o mesmo

Vanessa Santolin Bernardes and Leandro Angotti Guissoni
Additional contact information
Vanessa Santolin Bernardes: FGV EAESP
Leandro Angotti Guissoni: FGV EAESP

GV-EXECUTIVO, 2020, vol. 19, issue 4, 32-35

Abstract: Os desafios e caminhos para a transformação digital, indispensável para varejistas atenderem aos consumidores, os quais já haviam mudado seus hábitos de consumo antes da pandemia e agora intensificaram as compras nos canais virtuais.

Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://periodicos.fgv.br/gvexecutivo/article/view/82133 Abstract page (text/html)
https://periodicos.fgv.br/gvexecutivo/article/download/82133/78242 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ekm:gvexec:v:19:y:2020:i:4:id:82133

Access Statistics for this article

More articles in GV-EXECUTIVO from FGV EAESP
Bibliographic data for series maintained by Denise Cândido | Marina Vitale ().