Inovação no varejo

Maurício Morgado
Additional contact information
Maurício Morgado: FGV-EAESP

GV-EXECUTIVO, 2008, vol. 7, issue 5, 60-65

Abstract: No varejo, inovação significa a capacidade de o varejista captar e entender as mudanças nos desejos e necessidades dos clientes e de a elas responder continuamente

Date: 2008
References: Add references at CitEc
Citations:

Downloads: (external link)
https://periodicos.fgv.br/gvexecutivo/article/view/34241 Abstract page (text/html)
https://periodicos.fgv.br/gvexecutivo/article/download/34241/33049 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ekm:gvexec:v:7:y:2008:i:5:id:34241

Access Statistics for this article

More articles in GV-EXECUTIVO from FGV EAESP
Bibliographic data for series maintained by Denise Cândido | Marina Vitale ().