Internacionalización de la banca española en América Latina. El caso BBVA

Ramón Casilda Béjar
Additional contact information
Ramón Casilda Béjar: Universidad de Alcalá

EKONOMIAZ. Revista vasca de Economía, 2007, vol. 66, issue 03, 294-317

Abstract: The beginning of the internationalisation of the Spanish companies in the early 90s, favoured an investing development that, because of its progress, speed and volume surprised those at an international level and, especially, in Latin America. The BBVA case is highlighted in the financial field, as just in a decade it has changed from being exclusively in Spain into becoming an internationally recognised bank. The present article describes the internationalisation process developed in Latin America by BBVA. Its effectiveness involves a clear cut in prices, new products and financial services adjusted to the idiosyncrasy of each country. The main immediate challenge is getting the main exchanges of the informal economy in the formal financial system.

Keywords: internationalization; multinational; foreign direct investment (search for similar items in EconPapers)
JEL-codes: E44 G21 G34 (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.ogasun.ejgv.euskadi.net/r51-k86aekon/es ... publ=61&registro=882 complete text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ekz:ekonoz:2007313

Ordering information: This journal article can be ordered from
Dpto. de Hacienda y Finanzas, Gobierno Vasco, C/Donostia-San Sebastián, 1, 01010 Vitoria-Gasteiz, Spain

Access Statistics for this article

More articles in EKONOMIAZ. Revista vasca de Economía from Gobierno Vasco / Eusko Jaurlaritza / Basque Government Contact information at EDIRC.
Bibliographic data for series maintained by Iñaki Treviño ().