La revolución digital en el sector turístico. Oportunidad para el turismo en España

Adrián Más Ferrando, Ana B. Ramón Rodríguez and Patricia Aranda Cuéllar
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Adrián Más Ferrando: Universidad de Alicante
Ana B. Ramón Rodríguez: Universidad de Alicante
Patricia Aranda Cuéllar: Universidad de Alcalá

EKONOMIAZ. Revista vasca de Economía, 2020, vol. 98, issue 03, 229-251

Abstract: The traditional tourist industry is experiencing a penultimate industrial revolution that requires not only a process of continuous adaptation by the agents involved, but also an analysis of its consequences. The tourism sector in Spain is a fundamental pillar in its economy and employment. However, we are facing a sector that does not create its own innovation, making Spanish tourism specialization vulnerable and dependent. This work aims to analyse the current state of Spanish tourism and the technological challenge faced by its comparative advantages when threatened by the new disruptive competitors that base their business model on new artificial intelligence technologies and on the platform economy, having these agents the ability to change the supply and demand of the sector.

Keywords: digitalización; economía de plataforma; economía del turismo; economía digital; inteligencia artificial (search for similar items in EconPapers)
JEL-codes: L83 O31 O32 O33 (search for similar items in EconPapers)
Date: 2020
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