Ethnography in M&A research

Noelia Sarah Reynolds

Chapter 56 in Elgar Encyclopedia of Mergers and Acquisitions, 2026, pp 144-145 from Edward Elgar Publishing

Abstract: This chapter explores ethnography as a research method in studying M&A. By immersing researchers in organizations, ethnography uncovers in-depth insights into cultural dynamics, emotions and integration processes. The chapter highlights its value in studying live M&A contexts and challenges, such as gaining access and navigating ethical concerns. It underscores the method's ability to generate rich, nuanced findings often missed by quantitative approaches.

Keywords: Ethnography; Autoethnography; Methods; Ethics; Insights; Qualitative research (search for similar items in EconPapers)
Date: 2026
ISBN: 9781800880856
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