Accelerating direct virtual public relations for sport organizations through information subsidies during COVID-19

Mark Dottori, Alex Sévigny and Norm O'Reilly

Chapter 12 in Research Handbook on Sport and COVID-19, 2022, pp 138-152 from Edward Elgar Publishing

Abstract: In sport communication, the COVID-19 pandemic hastened a shift in the traditional relational dynamics in the MediaSport model between sports organizations and sport journalists. This chapter briefly describes the evolution of sports public relations by focusing on major theoretical models such as agenda-building, framing, and MediaSport. The authors examine how use of information subsidies increased because of the environment of canceled matches and social isolation that created empty airtime and lack of new content normally created by games being played. The authors contend that information subsidies are an opportunity for ethical public relations practitioners to increase their organizational prestige as a strategic function, while the role of journalists evolves. Finally, two drivers of this shift are noted: the movement of sports narratives away from mainstream media to interactive digital and social channels; an increase in control over media access to information sources by sports organizations.

Keywords: Economics and Finance; Law - Academic; Sociology and Social Policy; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/view/edcoll/9781802207576/9781802207576.00019.xml (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21289_12

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().