Assessing outcomes of sponsoring relationships

.

Chapter 5 in Concise Introduction to Sport Marketing, 2023, pp 72-88 from Edward Elgar Publishing

Abstract: This chapter titled “Assessing outcomes of sponsoring relationships” orients to the challenges and the need for measurement in sponsoring. The three approaches to assessing sponsoring outcomes are discussed as sport property fulfillment audits, third-party commercial suppliers, and sponsoring brand research. Evaluation approaches that consider a portfolio of sponsorship relationships are then addressed as compensatory, non-compensatory, and hybrid

Keywords: Business and Management; Economics and Finance (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781802208412.00015 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 503 Service Temporarily Unavailable

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21327_5

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Darrel McCalla ().