Labelling of plant-based ‘meat’ and ‘dairy’ alternatives

Brooke Dekolf, Kathryn Evans and Dije Ndreu

Chapter 61 in Elgar Concise Encyclopedia of Animal Law, 2025, pp 232-234 from Edward Elgar Publishing

Abstract: Globally, consumers are increasingly turning to plant-based versions of animal products. These plant-based analogues of meat and dairy are often marketed using terms that correspond to the animal product name. Several US states have restricted plant-based food manufacturers from labelling products with terms traditionally used by animal product manufacturers through regulations. Plant-based manufacturers have challenged such regulations with varied success. Relatedly, consumers have sued plant-based food manufacturers, alleging that their labels are either deceptive, noncompliant with the ‘standard of identity’ for milk, or ‘misbranded’ under the Food, Drug & Cosmetic Act.

Keywords: Plant-based alternatives; Labelling; Consumer protection; Deception; Misbranding; First Amendment (search for similar items in EconPapers)
Date: 2025
ISBN: 9781803923666
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