 Digitalizing prices: the long history of Electronic Shelf Labels. Chapter 7 in Fixing Prices, 2023, pp 180-200 from Edward Elgar Publishing Abstract: Chapter 7 addresses Electronic Shelf Labels (ESLs), which represent one of the latest and most sophisticated price tag technologies, although their presence is still marginal. Since their introduction in the mid-1980s, ESLs have been associated with promises to improve shopper experiences, simplify logistical in-store operations, as well as to enable increased interconnectivity. However, problems surrounding ESLs have particularly concerned the item-pricing regulations, gaps between the promises of the technology and its practical feasibility, but also that alternative solutions proved more compatible with existing store infrastructure. The account highlights how the success of an innovation is a matter of both timing and environmental fit, where technologies such as ESL rarely appear in isolation, but must fit with the wider contexts, systems, and infrastructures. A century after, digital prices are still dependent on previous practices and infrastructures, such as hand operations and paper labels. Keywords: Business and Management; Economics and Finance; Innovations and Technology; Sociology and Social Policy (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:21854_7 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Chapters from Edward Elgar Publishing |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.