Imagination

Emamdeen Fohim and Christina Lüthy

Chapter 4.22 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 443-444 from Edward Elgar Publishing

Abstract: Although scholars have acknowledged that strategies come from imaginative leaps and consider imagination an important dynamic capability, scholarship on imagination is still in its infancy, both in the literature on Strategy-as-Practice (SAP) and strategy science more broadly. Since imagining the future enables the projection and mobilization of organizational action despite irreducible uncertainties, exploring the role of imagination in strategizing processes promises to be particularly relevant and fruitful when researching grand challenges. As strategists’ imagination plays a role in gaining stakeholders’ support, it can also provide insights into fostering participation behind a new strategy, for example, by skillfully narrating or visualizing throughout the process of future making. Moreover, since imagination is based on a human conceptualization of the future that challenges the limitations imposed by accepted norms and rationality, studying its process can inform the role of creativity when establishing strategies.

Keywords: Imagination; Future-making; Creativity; Collective action; Metaphors; Narratives (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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