Moments of strategy

Nicolas Bencherki, François Cooren, Viviane Sergi and Consuelo Vásquez

Chapter 4.31 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 477-479 from Edward Elgar Publishing

Abstract: From a practice perspective, studying strategy amounts to stressing that strategizing is something that is done in various contexts, which we can refer to as “moments of strategy.” Identifying such moments of strategy has typically appeared straightforward to analysts: any event labelled as a “strategic meeting” or involving a sufficient number of top managers who are discussing strategy is, surely, a strategic event worthy of study. However, recent research recognizes that strategy involves the participation of a diverse array of stakeholders and employees, so identifying the specific places and times where and when strategizing happens is not always obvious. To address that difficulty, authors have suggested that strategizing takes place during “fleeting moments of strategy”: it does not only occur during dedicated events, such as a strategic retreat or a board meeting, but may happen in any communicative event.

Keywords: Moments of strategy; Communication; Interactions; Materiality; Sensemaking; Emergence (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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