PowerPoint

Safoora Wajahat, Yvonne Breyer and Eric Knight

Chapter 4.41 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 512-514 from Edward Elgar Publishing

Abstract: PowerPoint is the most recent and popular iteration in a long tradition of digital visual technologies that hold the ‘power’ to define boundaries for strategy scoping. It has become particularly useful in uncertain and complex environments due to its enabling and constraining properties that facilitate the meaning-making process. Owing to its built-in theory as an epistemic and instrumental object and its ability to serve as an interactive visual medium, it has emerged as a universal strategic tool. For instance, PowerPoint can be used as a medium materiality, a building block to direct strategy-making, and an instrumental materiality, such as for clarification purposes. The way it is employed has varying effects on strategic conversations. This article underscores PowerPoint's generative potential in strategizing and suggests engaging alternative contexts, theoretical diversity, and multimodality in future research.

Keywords: PowerPoint; SAP; Strategy tools; Visualization; Digital media; Organizational communication (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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