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Start-ups

Qian Li

Chapter 4.47 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 533-534 from Edward Elgar Publishing

Abstract: Strategising in start-ups is a relatively novel phenomenon in Strategy-as-Practice (SAP) research. While entrepreneurship-as-practice has focused on entrepreneurship, including but not limited to start-ups, the SAP literature, with its primary concern with established organisations and the strategising efforts of their members, has paid insufficient attention to strategy formation and strategising in the context of start-ups. Hence, this entry aims to sketch various research opportunities in and around studying strategising in start-ups that extend and enrich the current understanding of SAP. The entry begins with a definition and a list of characteristics of a start-up, followed by a brief discussion of building on the SAP literature. It concludes with two promising avenues for studying strategising in start-ups that contribute to SAP research.

Keywords: Start-ups; SAP; Entrepreneurship; Emergent Strategy; Narratives; Communication (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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