Strategy mapping

John M. Bryson, Fran Ackermann and Colin Eden

Chapter 4.57 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 567-570 from Edward Elgar Publishing

Abstract: Strategy mapping is the name given to a set of theories, practices, and techniques whose purpose is to graphically illustrate cause-and-effect thinking connecting the elements of an organization's (or other entity’s) strategy. The practices and techniques are used to help practitioners with strategizing, strategic planning, and strategy implementation. The typical artifact produced by strategy mapping is a strategy map, a kind of strategy text. Strategy mapping offers important research opportunities for the strategy-as-practice field, for example: the role of emotions; bargaining and negotiation; psychological commitment processes related to strategy mapping; what exactly facilitators can add to the process; the emerging significance of mapping in virtual environments; and the applicability of mapping to addressing grand challenges.

Keywords: Strategy Mapping; Theories; Practices; Techniques; Causality; Strategy (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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