Voices

Ellen Nathues and Nicolas Bencherki

Chapter 4.69 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 603-606 from Edward Elgar Publishing

Abstract: Strategy-as-Practice (SAP) scholars study strategy as a socially accomplished phenomenon, given shape through professionals’ sayings and doings. One lane of SAP research firmly grounds its analyses in communication and approaches strategy as fundamentally dialogical. Within that lane of work, a recent trend toward examining communication's constitutive powers for how strategy takes shape can be observed in major outlets of the field, including calls to adopt a Communicative Constitution of Organisation (CCO) perspective on strategy-making. Moreover, we can observe a growing interest in the voices that participate in strategy-making and their role in how strategy comes about. This entry covers three key themes relevant to strategy-making and voices: plurivocity, participation, and power. It also suggests methodological and analytical ways of capturing voices, before laying out potential ideas for future research.

Keywords: Voices; Plurivocity; Participation; Power; Strategy-Making; Communication (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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