Social media

Milena Leybold and Christian A. Mahringer

Chapter 6.11 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 703-704 from Edward Elgar Publishing

Abstract: Being present in social media is an important endeavour for the SAP community. Hence, the SAP community has a designated team that performs various social media activities. This entry outlines (a) the strategic practices of the SAP social media committee, including the day-to-day activities used to enact those practices, (b) strategic challenges of doing social media work within the SAP community, and (c) ideas for future social media engagement.

Keywords: Social media; SAP; Academic community; Engagement; Communication; Digital tools (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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