Multimodality

Elisa Lehrer, Matthias Wenzel and Eric Knight

Chapter 2.19 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 177-179 from Edward Elgar Publishing

Abstract: The term “multimodality” refers to the co-presence, combination, or effects of different modes. Yet, understandings and applications of the term, including what “modes” are, vary across disciplines. The understanding of multimodality in research on strategy as practice is largely inspired by communication studies, where communication is assumed to be always multimodal in that it unites varied modes of communicating: not only speech, which is often considered the dominant mode, but also other modes such as bodily movements, visuals, material objects and artifacts etc. Hence, from an SAP perspective, we propose to understand multimodality against the background of practice theories.

Keywords: Multimodality; Modes; Practice theories; Materiality; Communication; Embodiment (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035315963.00053 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:22511_46

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().