Serendipity

Jochen Koch and Paul Vetter

Chapter 2.36 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 246-248 from Edward Elgar Publishing

Abstract: Serendipity is not a central concept in S-A-P research; on the contrary, it is still not used systematically, rather marginally, and predominantly metaphorically as a synonym for a (strategically) relevant event that happens by chance. The concept refers to unintended consequences of actions that lead to useful results (Dew, 2009). Thus, the idea is related to emergent strategies, evolutionary perspectives, bricolage, entrepreneurship, and the concept of effectuation, i.e., non-teleological and means-driven approaches to strategy.

Keywords: Serendipity; SAP; Unintended Consequences; Strategy; Emergent Strategies; Contingency (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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