Conversation analysis

Birte Asmuß

Chapter 3.4 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 298-300 from Edward Elgar Publishing

Abstract: For Strategy-as-Practice (SAP), conversation analysis (CA) has become an important approach to data analysis. Since the 1960s, CA has had a significant impact on how we understand social interaction in general, and organizational work practices in particular. In contrast to predominant data sources used in social sciences, such as interviews, surveys, and experimental data, CA relies on detailed transcripts of audio and video recordings of naturally occurring interactions. This places emphasis on the actual actions and practices conducted by organizational members more than on their retrospective constructions of experiences through interviews or surveys, and it replaces decontextualized experimental setups with contextualized authentic ways of working.

Keywords: Conversation Analysis (CA); Interaction; Transcripts; Turn-taking; Multimodality; Strategic communication (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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