Ethnography

Katharina Dittrich

Chapter 3.7 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 308-311 from Edward Elgar Publishing

Abstract: Ethnography and the methods inspired by it have been foundational to the field of Strategy-as-Practice (SAP). Ethnography has helped shift the unit of observation from the organization and its strategy to the people who are doing strategy, their physical and verbal actions, and the artifacts engaged in strategy-making. In this entry, I briefly outline the main tenets of ethnography before discussing how ethnography became relevant to SAP research and how it has evolved and developed over time in SAP studies. I conclude with a discussion of future directions for ethnography in SAP research.

Keywords: Ethnography; Participant observation; Cultural contexts; Strategizing; Thick descriptions; Temporal analysis (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.elgaronline.com/doi/10.4337/9781035315963.00085 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:elg:eechap:22511_77

Ordering information: This item can be ordered from
http://www.e-elgar.com

Access Statistics for this chapter

More chapters in Chapters from Edward Elgar Publishing
Bibliographic data for series maintained by Jack Sweeney ().