Experiments

Christoph Brielmaier, Thomas Ortner, Julia Hautz and Martin Friesl

Chapter 3.9 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 316-318 from Edward Elgar Publishing

Abstract: Experimental methods have played a dominant role in science over the last centuries, particularly in natural sciences. For instance, the safety of our cars has been tested in crash tests, our medication has been tested in clinical trials in order to guarantee effectiveness as well as to detect side effects, and the advertisements and content we see on social media has been optimized by so called A/B testing. Experiments have been increasingly acknowledged in social sciences beyond psychology in the last decades. Experiments are distinct from ethnographic and interview-based methods which are widely used in Strategy-as-Practice (SAP) research. Experiments complement qualitative research methods by enabling scholars to explore and establish cause and effect relationships. Still, despite this compelling benefit and manifold research opportunities, experimental methods have been barely applied in strategy research in general and in SAP research specifically.

Keywords: Experiments; Randomization; Causality; Replicability; Activity-outcome relationships; Mixed-method designs (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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