Affect

Alex Wright

Chapter 4.1 in Elgar Encyclopedia of Strategy as Practice, 2025, pp 366-367 from Edward Elgar Publishing

Abstract: Affect and effect are commonly confused. The verb affect means to have an effect. Affect then primarily refers to making a difference to, acting on, or causing a change to (someone or something). Affect's origins can be traced to late Middle English: from the French affecter or Latin affectare, meaning to aim at, work on, or influence. By contrast, effect means a result, an outcome. As strategy-as-practice (SAP) research is primarily concerned with how strategizing emerges over time, how it is accomplished, and who or what makes a difference to how it emerges, affect seems to be a verb that should be of particular importance to researchers. Fortunately, in the broader social sciences affect has been deeply engaged with and research here can provide SAP scholars with a firm foundation from which they can explore and apply its theorizing potential.

Keywords: Affect; Effect; Strategy-as-practice (SAP); Research; Change; Influence (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035315956
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