Consumer law and artificial intelligence

Przemysław Pałka and Agnieszka Jabłonowska

Chapter Chapter 25 in Research Handbook on the Law of Artificial Intelligence, 2025, pp 570-594 from Edward Elgar Publishing

Abstract: The chapter examines developments in artificial intelligence from the point of view of consumer law. First, it offers an overview of various problems consumers might face as a result of a business’s use of AI and explores the ability of existing regulations to combat such threats. Second, it looks at situations where AI is sold as (an element of) a consumer product and points to the relevant legislation. Third, the potential of AI to empower consumers and their organisations is discussed. The goal of the chapter is to provide a broad overview of research directions and literature. It hopes to enable consumer law scholars with a developing interest in AI, as well as AI policy scholars venturing into consumer law, to engage with the most pressing problems at the frontier of research in this area.

Keywords: AI Act; Consumer law; Price personalisation; Unfair commercial practices; Artificial intelligence (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035316489
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