Technology roadmapping in e-commerce: the case study of Akinon e-commerce company

Edwin Garces, Hakan Örengül, Missem Karakurt, Mueyyed Garzuddin, Talha Yiğit Aktan, Tuğçe Sayın, Yunus Emre Kılıçaslan and Fayez Alsoubaie

Chapter 14 in Handbook of Technological Forecasting and Roadmapping, 2026, pp 329-343 from Edward Elgar Publishing

Abstract: This article explores the dynamic landscape of e-commerce, focusing on Akinon, a global software development company that specializes in omnichannel solutions for retail brands. We delve into the current state of the e-commerce sector, highlighting Akinon's market position and its challenges. The methodology is based on technology roadmapping that communicates a technology strategy. The article includes a comprehensive SWOT analysis, market driver assessment, and product feature exploration. Using QFD and GAP analyses, we align product quality with customer expectations, scrutinizing Akinon's strengths, weaknesses, opportunities, and threats. The core of the article examines Akinon's innovative approach to e-commerce, including technology trends, customer experience enhancement, and the implementation of advanced technologies such as AI, AR, and VR. It also discusses the company's strategic planning, roadmap development, and future projections in the rapidly evolving e-commerce sector. This comprehensive analysis aims to provide insights into Akinon's current strategies and its vision for the future of digital commerce.

Keywords: Technology Roadmap; E-commerce; Strategic Planning; Technopark (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035330843
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