Product roadmap for insurtech companies: the case of telematics

Evren Balcı, Hüseyin Ege Gökcan, Meltem Mutlu, Ömer Faruk Kutlu, Sena Yüzer, Angel Contreras Cruz and Tugrul U. Daim

Chapter 16 in Handbook of Technological Forecasting and Roadmapping, 2026, pp 377-389 from Edward Elgar Publishing

Abstract: This chapter explores the transformative potential of telematics in insurtech, leveraging AI, big data, and IoT to enhance the insurance industry. It presents a comprehensive SWOT analysis, describes the objectives, and elaborates on a methodology involving market analysis and stakeholder input. Key drivers like cost efficiency, AI integration, and operational optimization are discussed. This chapter also delves into innovative product features, including telematics platforms and wearable insurance, offering a strategic roadmap for insurtech companies to align technology with business goals for future success.

Keywords: Artificial Intelligence; Big Data; Internet of Things; Insurtech; Risk Assessment; Technology Integration; Technology Roadmapping; Telematics; Wearable Technology (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035330843
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