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Leading change the wrong way and the right way: the importance of executive sponsership

David A. O’Brien

Chapter 5 in Cases in Organization Development and Change, 2026, pp 46-51 from Edward Elgar Publishing

Abstract: Major Focus of the Case: Few leaders have been trained in how to lead and implement change. This case is about a CEO who learned how to lead change the hard way. His first effort at making a major change in his company failed. When the persistence of the Human Resources Senior Vice President finally got his attention, he took a totally different approach to organizational change and saw much better results. The case provides many valuable lessons on leading organizational change.

Keywords: Executive sponsorship; Effectively leading change; Organizational change and transformation; Managing change (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035340965
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