AI and traditional wisdom: bridging modernity and tradition in strategic decision-making

Pragati Kachhi, Kritika Tekwani and Akanksha Singh

Chapter 4 in Handbook on Artificial Intelligence and the Circular Economy, 2026, pp 39-59 from Edward Elgar Publishing

Abstract: Combining artificial intelligence (AI) with Bharatiya traditional wisdom provides an effective approach for modern business decision-making. This chapter explores how AI can integrate with Bharatiya Vedic values like Karma Yoga and Sattvic leadership to develop strategic adaptation and sustainability. Companies can balance technological progress with cultural and environmental responsibilities by aligning AI with these timeless values. AI integration and predictive modeling can support ethical decision-making and sustainable practices, reflecting the Bharatiya tradition of urban management and sustainable development. This combination of AI and Bharatiya Traditional Wisdom holds transformational business potential, encouraging innovation while respecting cultural heritage. This represents a major shift in strategic decision-making, paving the way for more sustainable, balanced business practices worldwide. In this chapter, we interpret the taglines/slogans of NSE-listed Indian companies and analyzed the sentiments of their interpretation along with their overall performance in the business world. Furthermore, the results show that traditional wisdom and AI contribute to robust, long-term, value-added decision-making.

Keywords: AI; Traditional wisdom; Strategic decisions; Sentiment analysis (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035343379
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