Halal tourism: definition, scope, and trends

Amr Al-Ansi

Chapter 1 in A Research Agenda for Halal Tourism, 2026, pp 1-13 from Edward Elgar Publishing

Abstract: This chapter identifies the rapidly growing field of halal tourism, highlighting its significance in cultural marketing targeted at Muslim travelers. With the global Muslim population expected to reach 2.2 billion by 2030, halal tourism has gained importance, encompassing economic, environmental, and cultural aspects. It traces the evolution of halal tourism and addresses the complexities surrounding perceived risks and the need for halal-compliant services, specifically focusing on the challenges associated with providing halal food and prayer facilities. Additionally, the chapter underscores the necessity of developing user-friendly technologies and effective communication strategies to improve the travel experience for Muslim visitors. By synthesizing existing literature and identifying future research avenues, this chapter strives to create a comprehensive framework for understanding the definition, scope, and trends of halal tourism in the context of the evolving global hospitality landscape.

Keywords: Halal Tourism; Muslim Travelers; Islamic Tourism; Halal Friendly; Muslim Friendly; Muslim Market (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035349425
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