Relationships between shocks and industrial organisation: from de-regulation of marketing boards to managed varieties in the apple industry in Aotearoa New Zealand

Katharine Legun

Chapter 10 in Commodity Chains under Pressure, 2025, pp 208-225 from Edward Elgar Publishing

Abstract: Trade liberalisation in the 1990s had a major influence on apple production in Aotearoa New Zealand. Historically, it had been organised through a single-desk, Enza, the New Zealand Apple and Pear Marketing Board. Physical infrastructures, including packhouses, intellectual property, including plant variety rights, and global marketing strategies were all part of Enza when the industry was deregulated in 2001. In this chapter, I discuss how the shock of trade liberalisation and the reconstitution of the marketing board infrastructures into private corporations have had a lasting influence on apple production in Aotearoa New Zealand and further abroad through the construct of the “club apple.” The club varieties were initiated within a statutory marketing organisation, advanced through private channels following deregulation, and are now central to international apple production as a strategy to reduce volatility through vertical integration and coordination, and curtail economic shocks in the future.

Keywords: Liberalisation; Marketing boards; Horticulture; Managed varieties; Property rights (search for similar items in EconPapers)
Date: 2025
ISBN: 9781035355297
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