The business evolutionary cycle theory: a framework for understanding technological composition

Haruo H. Horaguchi

Chapter 3 in Elgar Companion to Technology Life Cycles, 2026, pp 50-70 from Edward Elgar Publishing

Abstract: This chapter introduces the business evolutionary cycle theory, a conceptual framework that explains how organizations and businesses evolve by integrating different factors at each stage of their development. The theory posits that evolution progresses through iterative cycles of composition, diffusion, branding, and emergence, with each phase of a cycle characterized by the incorporation of new factors, such as technological advancements, market dynamics, and competitive pressures. By examining case studies from leading companies such as Apple, Toyota, and BYD, this chapter demonstrates the practical relevance of the theory and its implications for strategic management, innovation, and business growth. The business evolutionary cycle theory provides a novel lens for understanding the dynamics of business ecosystems and the processes that drive long-term success.

Keywords: Business evolutionary cycle theory; Composition; Diffusion; Branding; Emergence; Generation (search for similar items in EconPapers)
Date: 2026
ISBN: 9781035355488
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