Insights into creating animated videos for sustainability accounting courses using Powtoon

Thuy Thanh Tran

Accounting Research Journal, 2025, vol. 38, issue 5-6, 676-691

Abstract: PurposeThis study aims to reflect on the process of creating animated videos to help students engage with sustainability accounting knowledge.Design/methodology/approachSelf-study qualitative research was used to reflect on experiences in creating animated videos within the context of blended sustainability accounting courses at a German university. Data were triangulated using course documents, educator records, animated videos and student feedback.FindingsThis study provides insights into the process and challenges of creating AVs using the Powtoon Web-based platform. Creating videos involves three stages comprising 11 steps: (1) pre-production (concept development, project planning, scriptwriting and storyboarding); (2) production (signing up/logging in to animation software, selecting templates, adding/customizing scenes and content, animating videos and adding voiceovers and music); (3) post-production (quality control, review and feedback, distribution preparation). The results reveal three educator challenges: storyline preparation (first stage), video editing (second stage) and time constraints (third stage).Practical implicationsThis study provides a step-by-step guideline, coupled with illustrative examples and practical suggestions, to support other educators in applying this innovative approach in their courses.Originality/valueThe paper contributes to the literature on sustainability accounting education and educational technologies in higher education. It extends knowledge about producing lecture-created videos using animation technologies and broadens knowledge about educator challenges at various video production stages.

Keywords: Animated videos; Powtoon; Sustainability accounting; Higher education; Process; Educator challenges (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.emerald.com/arj/article/38/5-6/676/127 ... -animated-videos-for (text/html)
https://www.emerald.com/arj/article-pdf/38/5-6/676 ... j-07-2024-0257en.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:arjpps:arj-07-2024-0257

DOI: 10.1108/ARJ-07-2024-0257

Access Statistics for this article

Accounting Research Journal is currently edited by Yaowen Shan and DaiFei "Troy" Yao

More articles in Accounting Research Journal from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().