Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface

Nir Kshetri

Central European Management Journal, 2023, vol. 31, issue 4, 511-521

Abstract: Purpose - To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach - A conceptual paper. Findings - It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value - Among the first articles on this topic.

Keywords: Augmented reality; Virtual reality; Metaverse (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:cemjpp:cemj-08-2023-0336

DOI: 10.1108/CEMJ-08-2023-0336

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