Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa?

Aleksandra Wąsowska and Krzysztof Obłój

Central European Management Journal, 2024, vol. 32, issue 3, 458-474

Abstract: Purpose - We wanted to find out how infant multinationals originating from Poland enact opportunities in Sub-Saharan African (SSA) countries. Design/methodology/approach - We conducted a comparative case study of four Polish firms operating in SSA. Findings - We found that when entering SSA, studied firms employed effectual decision-making logic. Thus, their internationalization was means-driven, serendipitous, partnership-oriented, based on the “affordable loss” principle and focused on shaping opportunities in SSA, rather than predicting, analyzing and planning any firm-specific assets or capabilities. Originality/value - We illuminated the nature of the means employed in effectual internationalization and the role of partners (“effectual stakeholders”) in this process. Thus, we contribute to a deeper understanding of how infant multinationals navigate extreme uncertainty in the emerging SSA markets.

Keywords: Multinational; Poland; Sub-Saharan Africa; International opportunity; Effectuation; Decision-making logic (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:cemjpp:cemj-11-2023-0434

DOI: 10.1108/CEMJ-11-2023-0434

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