Who Wants to be a Millionaire?A Behavioral Economy Analysis*

Ekrem Tufan, Burcu Engin, Yonca İmer and Merve Aycan

A chapter in Contemporary Issues in Behavioral Finance, 2019, vol. 101, pp 205-213 from Emerald Group Publishing Limited

Abstract: In this chapter, the authors studied cognitive biases such as certainty effect, isolating effect, and overconfidence effect in the Turkish version of “Who Wants to be a Millionaire” TV show. The research was carried out by watching the show during different dates between September 2013 and April 2015 and filling in a questionnaire, which consists of 25 questions. A total of 408 contestants were observed and evidence was found for both certainty and isolation effects.

Keywords: Behavioral finance; certainty effect; isolating effect; overconfidence effect; heuristics and biases; behavioral economics (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:eme:csefzz:s1569-375920190000101014

DOI: 10.1108/S1569-375920190000101014

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