Essence and Appearance: A Critical Exploration of Corporate Greenwashing Through Ethical Dilemmas in Global Supply Chains

Alexandra-Codruţa Bîzoi and Cristian-Gabriel Bîzoi

A chapter in Green Wealth: Navigating towards a Sustainable Future, 2025, vol. 117, pp 211-237 from Emerald Group Publishing Limited

Abstract: Purpose:This study critically explores the phenomenon of corporate greenwashing within global supply chains, aiming to dissect the ethical dilemmas corporations face when their environmental claims do not match their practices. It seeks to understand how corporations navigate the tension between appearing environmentally responsible and implementing sustainable practices. Design/Methodology/Approach:Employing a qualitative analysis framework, the study analyses notable instances of corporate greenwashing case studies. It applies ethical theories such as Utilitarianism, Deontological Ethics, Corporate Responsibility (CR), Global Economic Inequality, stakeholder and shareholder theories, short-term gains versus long-term sustainability, Ethical sourcing, and Economic Realism to evaluate the decisions and behaviours of corporations. This approach allows for a comprehensive examination of greenwashing practices’ motives, strategies, and outcomes. Findings:The research uncovers that greenwashing is often a result of the complex interplay between market pressures for environmental responsibility and the challenges of genuinely implementing sustainable practices. Corporations frequently use greenwashing to meet consumer expectations without substantially changing their operations. Research Limitations/Implications:The study acknowledges limitations, primarily due to the selection of case studies and the subjective interpretation of ethical theories. Future research could expand the range of case studies and explore additional ethical frameworks for a more nuanced understanding of greenwashing. Practical Implications:The findings highlight the need for stricter regulatory frameworks and transparent reporting standards to discourage greenwashing. It suggests that corporations adopt a more integrated approach to sustainability, aligning their environmental claims with actual practices. Social Implications:By shedding light on the discrepancy between corporate environmental claims and actions, the study calls for greater corporate accountability. It emphasises the role of informed consumer advocacy in demanding transparency and genuine sustainability efforts from corporations. Originality/Value:This paper contributes to the business ethics literature by providing a detailed analysis of greenwashing within global supply chains through ethical theories. It offers a novel perspective on the ethical considerations involved in corporate environmental claims, enhancing our understanding of corporate sustainability challenges. Plain Language Summary:This research analyses companies that make themselves seem more environmentally friendly than they are – a practice known as greenwashing. By examining real-life examples and using ethical principles, the study reveals why companies do this and how it can mislead consumers. It suggests that to stop greenwashing, there should be stricter rules and more transparent reporting about companies’ environmental actions. The research also encourages people to demand truthfulness from companies about their environmental efforts, highlighting the importance of genuine sustainability over mere appearances.

Keywords: Corporate Social Responsibility; sustainability; greenwashing; global supply chains; business ethics; M14; Q01; F23 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eme:csefzz:s1569-375920250000117011

DOI: 10.1108/S1569-375920250000117011

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