From direct to hybrid marketing: a new IBM go‐to‐market model

Alessandro Gandolfo and Franco Padelletti

European Journal of Innovation Management, 1999, vol. 2, issue 3, 109-117

Abstract: Keywords: Distribution channels, Marketing, Innovation, Information technology

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:14601069910289040

DOI: 10.1108/14601069910289040

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