Think human, act digital: activating data-driven orientation in innovative start-ups

Anna Visvizi, Orlando Troisi, Mara Grimaldi and Francesca Loia

European Journal of Innovation Management, 2021, vol. 25, issue 6, 452-478

Abstract: Purpose - The study queries the drivers of innovation management in contemporary data-driven organizations/companies. It is argued that data-driven organizations that integrate a strategic orientation grounded in data, human abilities and proactive management are more effective in triggering innovation. Design/methodology/approach - Research reported in this paper employs constructivist grounded theory, Gioia methodology, and the abductive approach. The data collected through semi-structured interviews administered to 20 Italian start-up founders are then examined. Findings - The paper identifies the key enablers of innovation development in data-driven companies and reveals that data-driven companies may generate different innovation patterns depending on the kind of capabilities activated. Originality/value - The study provides evidence of how the combination of data-driven culture, skills' enhancement and the promotion of human resources may boost the emergence of innovation.

Keywords: Data-driven orientation; Human abilities; Skills; Knowledge; Innovation; Start-ups (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejimpp:ejim-04-2021-0206

DOI: 10.1108/EJIM-04-2021-0206

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