A study of employee acceptance of artificial intelligence technology

Youngkeun Choi

European Journal of Management and Business Economics, 2021, vol. 30, issue 3, 318-330

Abstract: Purpose - This study aims to reveal the role of artificial intelligence (AI) in the context of a front-line service meeting to understand how users accept AI technology-enabled service. Design/methodology/approach - This study collected 454 Korean employees through online survey methods and used hierarchical regression to test the hypothesis empirically. Findings - In the results, first, clarity of user and AI's roles, user's motivation to adopt AI-based technology and user's ability in the context of the adoption of AI-based technology increases their willingness to accept AI technology. Second, privacy concerns related to the use of AI-based technology weakens the relationship between role clarity and user's willingness to accept AI technology. And, trust related to the use of AI-based technology strengthens the relationship between ability and user's willingness to accept AI technology. Originality/value - This study is the first one to reveal the role of AI in the context of a front-line service meeting to understand how users accept AI technology-enabled service. 摘要 - 研究目的 - 本研究旨在顯示在前線服務會議的情況下人工智能所扮演的角色，以便了解使用者如何接受人工智能科技化服務。 研究的設計/方法/理念 - 研究以網上問卷調查方式取得454名韓國僱員的數據，並使用層次迴歸分析，對假設進行以經驗為依據的測試。 研究結果 - 研究結果首先顯示、增強使用者願意接受人工智能科技的因素包括使用者與人工智能兩者角色的清晰度、使用者使用基於人工智能的科技的積極性、以及在應用基於人工智能科技的情況下使用者的能力。其次，與使用基於人工智能的科技有關的私隱問題會削弱角色清晰度與使用者是否願意接受人工智能科技之間的關係。而且，對使用基於人工智能的科技的信任會強化有關的能力與使用者是否樂意使用基於人工智能的科技之間的關係。 研究的原創性/價值 - 這是首個研究、去顯示在前線服務會議的情況下人工智能所扮演的角色，以便了解使用者如何接受人工智能科技化服務。

Keywords: Artificial intelligence; Clarity of role; Motivation; Ability; Willingness to accept AI technology (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ejmbep:ejmbe-06-2020-0158

DOI: 10.1108/EJMBE-06-2020-0158

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