Useful principles for adopting a market development approach for enterprise development organizations

Frank Lusby

International Journal of Emerging Markets, 2006, vol. 1, issue 4, 341-347

Abstract: Purpose - To provide a practitioner focused discussion for enterprise development organizations (EDOs) who are seeking to incorporate principles of sustainability into their strategies. Design/methodology/approach - Presents general principles that can be useful to EDOs who are trying to take on a more market development (sustainable) approach to enterprise development. Findings - The principles can be applied to economic development projects that target small, medium or large enterprises. They apply to programs promoting agricultural, manufacturing, and services – and also have application in other sectors such as health, conservation, and education. Originality/value - Provides leading insights into EDO strategies.

Keywords: Business development; Sustainable development; Value chain (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijoemp:17468800610703388

DOI: 10.1108/17468800610703388

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