Identifying and analysis of key flexible sustainable supply chain management strategies toward overcoming the post-COVID-19 impacts

Tazim Ahmed, Chitra Lekha Karmaker, Sumaiya Benta Nasir and Md. Abdul Moktadir

International Journal of Emerging Markets, 2022, vol. 18, issue 6, 1472-1492

Abstract: Purpose - The emerging markets are facing a lot of risks and disruptions across their supply chains (SCs) due to the deadly coronavirus disease 2019 (COVID-19) pandemic. To mitigate the significant post-COVID-19 consequences, organizations should modify their existing strategies and focus more on the key flexible sustainable SC (SSC) strategies. Still now, a limited number of studies have highlighted about the flexible strategies what firms should adopt to reduce the rampant effects in the context of emerging markets. Design/methodology/approach - This study presents an integrated approach including Delphi method, Bayesian, and the Best-Worst-Method (BWM) to identify, assess and evaluate the importance of the key flexible SSC strategies for the footwear industry in the emerging market context. Findings - The results found the manufacturing flexibility through automation integration as the most important flexible SSC strategy to improve the flexibility and sustainability of modern SCs. Also, developing omni-channel distribution and retailing strategies and increasing the level of preparedness by using artificial intelligent are crucial strategies for overcoming the post-COVID-19 impacts. Originality/value - The novelty of this research is that the research connects a link among flexible strategies, SCs sustainability, and the impacts of the COVID-19 pandemic. Moreover, the research proposes a novel and intelligent framework based on Delphi and Bayesian-BWM to identify and analyze the key flexible SSC strategies to build up sustainable and robust SCs which can withstand in the post-COVID-19 world.

Keywords: Post-COVID; Supply chain sustainability; Flexible strategies; Bayesian-BWM; Emerging markets (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:eme:ijoemp:ijoem-12-2021-1830

DOI: 10.1108/IJOEM-12-2021-1830

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