Piracy and social norm of anti‐piracy

Hsiao‐Chien Tsui and Tzung‐Ming Wang

International Journal of Social Economics, 2012, vol. 39, issue 12, 922-932

Abstract: Purpose - If a society does not identify with purchase of illegal goods, consumers will undertake more psychological burden when buying the goods. The purpose of this paper is to explore the effect of social norm of anti‐piracy on social welfare. Design/methodology/approach - This paper uses a theoretical model to consider that although consumers will select piracy goods for the concerns of net utility, due to pressure from social norms, consumers are not wiling to purchase piracy goods. Findings - The results show that enhancement of social norm of anti‐piracy will improve overall social welfare; however, the social norm of anti‐piracy must be limited to certain scope. Extreme social norm of anti‐piracy, in comparison to the situation without social norm of anti‐piracy, will lower overall social welfare. Originality/value - If complete laws and strict enforcement cannot curb piracy, we can boldly assume that mature and high degree of “rule of low” is the force to restrain purchase of piracy goods. The paper examines the relations between social norm of anti‐piracy and social welfare.

Keywords: Consumer behaviour; Social norms; Licensed goods; Piracy goods; Social norm of anti‐piracy; Social welfare (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:ijsepp:v:39:y:2012:i:12:p:922-932

DOI: 10.1108/03068291211269361

Access Statistics for this article

International Journal of Social Economics is currently edited by Professor Terence Garrett

More articles in International Journal of Social Economics from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().