Collaborative technology and motivations: utilization, value and gamification

Gustavo Scheffel Adornes and Raquel Janissek Muniz

Innovation & Management Review, 2019, vol. 16, issue 3, 280-294

Abstract: Purpose - Instigated by the trend of collaborative economics, taking into consideration the particularities pointed out bySimis (2015), such as a new social, economic and technological scenario, this paper aims to identify which factors serve as motivators for collaboration among the technologies of this scenario. Design/methodology/approach - In this paper, the authors analyzed Waze, an application that works based on traffic information made available by the users of the platform. For the development of this qualitative work, aspects that served as the basis for the interview script applied were classified into three different categories: utilization, personal values and gamification; the latter being an important aspect for collaboration in the application in question. Two distinct groups were interviewed; one of regular users of Waze, and the other of advanced users, who also work voluntarily in the maintenance of the app. Findings - The results indicate that personal values are determinant factors for both groups; however, there are distinct incentives for the different users interviewed, like reciprocity, altruism and empathy. The first one is an important aspect to share information by the regular users, while the other ones are characteristics advanced users. Research limitations/implications - The study presents some limitations in terms of the restricted group and focus on only one of the many collaborative technological social, as well as lacking on-site analysis of the use of Waze. Practical implications - This is a valid research when taking into consideration studies that approach the app Waze, as the issues explored in this paper are new in the academic studies considering previous app’s analyses that are related to functionality. Social implications - The results presented in this study help to understand the current relationship between sharing economy and the technology provided to those who use these platforms. Originality/value - This research opens the horizon for future studies applied on other collaborative technological user platforms, to see if the results would be similar and construct a user journey in relation to information sharing through experimental monitoring.

Keywords: Gamification; Collaboration in networks; Collaborative technology; Motivating factors for collaboration; Use of technology (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:inmrpp:inmr-04-2019-0056

DOI: 10.1108/INMR-04-2019-0056

Access Statistics for this article

Innovation & Management Review is currently edited by Moacir de Miranda Oliveira Junior

More articles in Innovation & Management Review from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().