Artistic orientation, financial literacy and entrepreneurial performance

Boyke Rudy Purnomo

Journal of Enterprising Communities: People and Places in the Global Economy, 2019, vol. 13, issue 1/2, 105-128

Abstract: Purpose - This study aims to examine the relationship between artistic orientation and entrepreneurial performance and how other central entrepreneurial resources, namely, entrepreneurial orientation and financial literacy, affect this relationship. Design/methodology/approach - Regulatory focus theory was used to develop the model. A survey of 375 small creative business entrepreneurs was conducted in Yogyakarta, Indonesia, and a hierarchical linear regression was used for data analysis. Findings - The results reveal a positive correlation between artistic orientation, entrepreneurial orientation, financial literacy and entrepreneurial performance. Therefore, artistic orientation affects a creative firm’s financial and nonfinancial performance. In addition, artistic orientation and financial literacy provide a positive influence on the overall performance of a creative venture. However, the interaction effect of entrepreneurial orientation and financial literacy on the artistic orientation – performance relationship – is invisible Practical implications - This research provides guidance on how creative firms may focus on the acquisition, development and protection of useful resources, namely, artistic orientation and financial literacy Originality/value - This research is the first systematic empirical test evaluating the relationship between artistic orientation and entrepreneurial performance

Keywords: Financial literacy; Entrepreneurial orientation; Creative industries; Entrepreneurial performance; Artistic orientation (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eme:jecpps:jec-09-2018-0065

DOI: 10.1108/JEC-09-2018-0065

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