The socioeconomic effects of small-scale women businesses in broom production and marketing industry

Ijeoma Ikejiofor Nwosu, Rita Oluchi Onoyima, Ignatius Ani Madu and Victor Chukwunweike Nwokocha

Journal of Enterprising Communities: People and Places in the Global Economy, 2019, vol. 13, issue 3, 283-295

Abstract: Purpose - Broom production and marketing is a local business industry operated by women in Nigeria. This activity serves not only as a source of livelihood to women but also has created job opportunities for the teeming unemployed persons in the rural areas. This paper aims to examine socioeconomic effects of small-scale women businesses in broom production and marketing industry in Nigeria with a view to analyze small-scale women businesses in Igbo Eze North District of Nigeria. Design/methodology/approach - New economic theory was used to guide the study. The study adopted a quantitative research design comprising of semi-structured interviews, field observations, reference to relevant literature and a questionnaire survey of 340 female households engaged in broom production and marketing from fifteen villages. This sample size was selected using purposive sampling technique and Yamane formula. Frequencies and Spearman rank correlation were used to analyze the data. Findings - The study found that broom production and marketing have an effect on the socioeconomic development of the people. The study found a positive relationship between broom production and marketing and income generated, education and occupation in the study area. This study concluded by suggesting that broom production in the study area should be mechanized to improve the quality and quantity of broom produced in the area. Practical implications - This study has shown that Nigerian women have good potentials for entrepreneurship. Both the society and the government authorities should work together in supporting female ventures in Nigeria. Originality/value - The paper empirically has shown the socioeconomic effects of small-scale women businesses in broom production and marketing on local household of Igbo Eze North District of Nigeria. This study stands as the first in Nigeria to consider the effects of broom production and marketing and how women in this part of Nigeria have used it to create job opportunities and opportunities of income for themselves and their families.

Keywords: Gender; Marketing; Women; SDGs; Broom production; Small scale businesses (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jecpps:jec-11-2018-0080

DOI: 10.1108/JEC-11-2018-0080

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