Context really matters: why do women artisans in the Peruvian context avoid the sole ownership of their enterprises?

Mohamed Mousa, Beatrice Avolio and Valentín Molina-Moreno

Journal of Entrepreneurship and Public Policy, 2024, vol. 13, issue 4, 599-617

Abstract: Purpose - The aim of this paper is to find out why women artisans in Peru avoid the sole ownership of their enterprises while preferring to work in associations. Design/methodology/approach - The data were collected through semi-structured interviews with 28 women artisans in Peru during their participation in a fair organized by the Peruvian Ministry of Culture in Lima (Peru). Thematic analysis was subsequently used to develop the main themes and sub-themes of the study. Findings - The authors of the present study have found that women artisans in Peru choose to work in associations instead of via the sole ownership of their enterprises because of the following three categories of motives: contextual (low operational cost of family-owned associations, more compliance with the surrounding institutional context), cultural (commitment to parenting, experiencing less marginalization, zero responsibility, and greater work flexibility) and marketing-related motives (eliciting more social support, guaranteeing more invitations to participate in artisanal fairs). Originality/value - This paper contributes by filling a gap in the literature on artisan entrepreneurship in which studies on women artisans in Latin American contexts and why they choose to work in associations have been limited so far.

Keywords: Women artisans; Entrepreneurial context; Theory of emancipation; Handmade products; Peru (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eme:jepppp:jepp-09-2023-0087

DOI: 10.1108/JEPP-09-2023-0087

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