Accounting and Auditing for Brands: What Exactly Are We Valuing?

Gil McWilliam and Leslie de Chernatony

Managerial Auditing Journal, 1991, vol. 6, issue 1, -

Abstract: Keywords: Assets, Brands, Internal audit

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:eme:majpps:eum0000000001768

DOI: 10.1108/EUM0000000001768

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