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Effect of target-and-incentive-consistency of unexpected positive earnings news on investors’ responses to corporate social responsibility performance

Lei Wang

Pacific Accounting Review, 2019, vol. 31, issue 1, 63-83

Abstract: Purpose - This study examines the effect of target-and-incentive-consistency of unexpected positive earnings news on investors’ use of corporate social responsibility (CSR) performance information in their pricing decisions. Design/methodology/approach - A 2 × 2 full factorial between-participants experiment is conducted. Findings - Target-and-incentive-consistency of unexpected positive earnings news moderates the effect of CSR performance on investors’ pricing decisions. Research limitations/implications - Its findings shed insights on investors’ use of a mix of CSR, financial and governance information, support the financial information elasticity effect and add to the effect of financial information on investors’ use of nonfinancial information. Practical implications - The effect of inelastic financial information in mitigating the CSR information effect can benefit investors who do not plan to use a CSR investment strategy. Knowledge of investors’ conditional use of CSR information can benefit firm managers and policy makers. Originality/value - Its findings support a heretofore unexamined theoretical underpinning for the effect of financial information on investors’ use of nonfinancial information.

Keywords: Corporate social responsibility performance information; Financial information elasticity effect; Governance mechanism over financial performance; Management target and incentives (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:eme:parpps:par-09-2017-0072

DOI: 10.1108/PAR-09-2017-0072

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Pacific Accounting Review is currently edited by Professor Tom Scott, Dr Pei-Chi Kelly Hsiao, Associate Professor Chelsea Liu, Associate Professor Sophia Su, Associate Professor Thu Phuong Truong and Dr Lily Chen

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