An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market

Jalal Rajeh Hanaysha

PSU Research Review, 2018, vol. 2, issue 1, 7-23

Abstract: Purpose - The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector. Design/methodology/approach - A quantitative research methodology was used and the data were collected from 278 customers of retail stores in Malaysia. The collected data were analysed using SPSS 19 and structural equation modelling on AMOS. Findings - The findings showed that corporate social responsibility has significant positive effects on a purchase decision, whereas sales promotion has a negative effect on purchase decision. The outcomes of this study also indicated that store environment has a significant positive effect on consumers’ purchase decisions. Contrary to expectations, the findings revealed that the effect of social media marketing on purchase decision is insignificant. Finally, the results showed that perceived value has a significant positive effect on a purchase decision. Originality/value - The findings of this study contribute to an understanding of the importance of the selected factors in affecting a consumer’s purchase decision in the retail industry.

Keywords: CSR; Purchase decision; Sales promotion; Perceived value; Social media marketing; Store environment (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (text/html)
https://www.emerald.com/insight/content/doi/10.110 ... d&utm_campaign=repec (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eme:prrpps:prr-08-2017-0034

DOI: 10.1108/PRR-08-2017-0034

Access Statistics for this article

PSU Research Review is currently edited by Dr Mohammad Nurunnabi

More articles in PSU Research Review from Emerald Group Publishing Limited
Bibliographic data for series maintained by Emerald Support ().