‘Radiomarathon’ in the Guinness World of Records: A tool for building a strong corporate reputation through corporate social responsibility

Ioanna Papasolomou Doukakis

Social Responsibility Journal, 2005, vol. 1, issue 1/2, 108-117

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Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:eme:srjpps:eb045802

DOI: 10.1108/eb045802

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